How a leading sports shoe manufacturer in South East Asia, was able to ace
Inventory Visibility across its Supply Chain

About the Company

The customer is amongst the leading Sports Shoe Manufacturer in South-east Asia. It has entirely captive manufacturing plants, with +10 packaging lines in each plant. The annual aggregated production capacity is of 15 million products. The Company thrives on to provide high performance sports Footwear to Indian Consumers at economical prices. The pricing strategy works right because of their highly efficient production and distribution processes.

The Goal

In achieving its primary objective of economically priced Footwear, the company faced the following challenges
with regards to the distribution processes:

  • Diversion of products from assigned territories, that impacts the company’s provisioned pricing strategy.
  • Lack of proper tracking IT infrastructure of products and inventories at all levels (warehouses, distributors and retailers).
  • Low visibility into redemption of trade promotions and schemes by last mile supply chain partners.
  • Absence of consumer data and engagement channel.

Supplytics BI Dashboard Analysis

Intelligent Diversion Monitoring:

The dashboard provides comprehensive insights into the anomalies and variances in the product distribution from the target locations. Supplytics API captures real-time location of products using integrated IP extraction from inventory locations. Using Supplytics, entire diversion control can be automated, eliminating field agent verification drives.

Product Return Dashboard and Reconciliations Tool:

The dashboard is customizable, for finance department to streamline product return and recalls from various supply chain partners. The data enabled intelligence enables monitoring of all un-authorized or illegitimate returns.